Thought Pieces & Industry Analysis
Strategic essays on where immersive technology, AI and commerce are actually heading, and what it means for brands.
9 articlesInsights
Discover Gimbal Cube's expert insights on the immersive experiences industry!
XR Commandments
A series of hard-won principles for building immersive experiences that work.
10 articles
Projects We Liked
Close reads of standout immersive and interactive projects, and why they succeed.
4 articles
Digital Explorers' Diary
Our curated newsletter archive: signal-over-noise links on interactive tech, AI, XR and the metaverse.
62 articles
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Even With AI Agents, Someone Still Has to Do It
Agentic AI collapses the cost of trying anything, but someone still has to decide what to build, judge the output, and own the result.
Your Next Customer Isn't Human
AI agents are about to start shopping on your customers' behalf. What agentic commerce means for product data, brand presence, and conversion.
The XR Split, 6 Months Later
XR shipments grew 44% in 2025 while VR headsets fell 14%. Why 'smart glasses' is really three products, and what the split means for brands.
Lacoste Gamification Strategy
Lacoste's Roland-Garros retro game breaks down into repeatable mechanics: easy entry, rising difficulty, gated rewards, and clear incentives.
Starbucks Japan Frappuccino Hunt Gamification
Starbucks Japan's Frappuccino Hunt looks simple but runs on scarcity, streaks and social proof. A breakdown of the behavioral engine behind it.
The Pop-Up Store is a Swiss Army Knife…
A pop-up store is not just a temporary shop. Eight distinct functions it can serve, and how a digital experience layer sharpens every one of them.
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