Even With AI Agents, Someone Still Has to Do It
Agentic AI collapses the cost of trying anything, but someone still has to decide what to build, judge the output, and own the result.
Thought Pieces & Industry Analysis
Strategic essays on where immersive technology, AI and commerce are actually heading, and what it means for brands.
Your Next Customer Isn't Human
AI agents are about to start shopping on your customers' behalf. What agentic commerce means for product data, brand presence, and conversion.
The XR Split, 6 Months Later
XR shipments grew 44% in 2025 while VR headsets fell 14%. Why 'smart glasses' is really three products, and what the split means for brands.
The Pop-Up Store is a Swiss Army Knife…
A pop-up store is not just a temporary shop. Eight distinct functions it can serve, and how a digital experience layer sharpens every one of them.
Retail Strategy Tips for 2026
Five principles for retail strategy in 2026, drawn from Vogue Business and our own store projects: the shops that win make people feel something.
Leveraging The XR Industry Split
Snap spins out its AR glasses as Specs Inc and Google partners with XREAL on Project Aura: how to navigate the 2026 XR rationalization.
The Apps Are Dead, Long Live the Apps!
Coding agents now build working apps in minutes. What happens to the app store model when software becomes personal, disposable and generated on demand.
Meta’s XR Layoffs: A Hard Rationalization?
Meta cuts 10% of Reality Labs and everyone declares VR dead. What the layoffs actually signal about the metaverse and the XR business landscape.
The Impact of AI-Based Content Generation
How GPT-3, DALL-E 2, Midjourney and Stable Diffusion change text, image and voice production, and what that shift means for creative industries.
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Our team is based in the US, Europe and Asia, with hubs in Los Angeles, Paris and Tokyo.
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