XR Commandment #2 - Know Your Goals and Track Them
2️⃣ Next in the series of posts on the "10 XR Commandments," number 2, “Know your goals & Track Them”, is necessary to keep in mind.
The benefits of XR experience are often easily dismissed: “I can just blast a programmatic ad and it will have more impact!”.
On the contrary, immersive experiences are a perfect opportunity to capture, measure, and learn about your audience.
It doesn't have to be complex and expensive; even a simple interactive experience can provide valuable data and insights about your event, shop, or pop-up store.
Let's dive into all the tools available:
- First, the content itself can be used to gather information. Are you building a product promotion activation? Let the user choose between variations - you'll learn which one is popular!
- Hidden polls. Instead of a classic poll as seen on a traditional website, XR experiences allow you to disguise questions as gamified moments in the user flow for more engagement.
- Spatial analytics, still underutilized, has the potential to build heatmaps of where users are looking, doing, and moving in a virtual space, providing valuable insights into user preferences and behaviors.
- Gated content: audiences are much more willing to share personal details in a registration form if the promise of an interactive and immersive experience is there. Integrate it with your CRM and e-commerce website.
- Engagement time: By adding an interactive layer on top of your existing engagement, you can attract and engage users, increasing dwell time.
- Hashtags: Experiential content is, by definition, highly shareable; use hashtags to track its virality.
Curious to see how an interactive experience can help you measure and gather insights? We need to talk! 😉
