EDGEof - Miyashita Park AR

Miyashita Park in Shibuya was being rebuilt, and EDGEof had the plain white architectural model of it on the third floor of its Tokyo building. A scale model shows the shape of a development but nothing about what will happen inside it, and Mitsui Fudosan had no digital version of the model to work from.

The physical model was photographed and measured, and a low-polygon 3D reconstruction was built from those measurements to serve as the tracking and occlusion reference. Running on ARKit on an iPad, the app locks onto the real model and lays content over it: hotspots positioned floor by floor that open images, text and video, and an animation that assembles the twelve arches of the park's roof over the building.

Hotspot content was not fixed at delivery. EDGEof wanted to keep adding to it as visitors reacted to the model, so the app reads from a CMS the client edits itself, placing, moving and updating hotspots without a new build.