# Gimbal Cube > Gimbal Cube is an XR, AR and immersive-technology agency building interactive > experiences for brands — WebAR, spatial computing, 3D production, interactive > retail and AI enablement. One brand with offices in Tokyo, Los Angeles and France. ## About Gimbal Cube - Founded 2012 in France; offices in Tokyo (Japan, 2020), Los Angeles (USA, 2016) and Paris (France, 2012). - Founder: Fabien Le Guillarm. - Services: AR/VR development, WebAR, web/software/app development, 3D/video/image/audio production, consulting. - Working languages: English, French, Japanese. ## Site - Home: https://gimbalcube.com/en/ - Projects and case studies: https://gimbalcube.com/en/projects - About: https://gimbalcube.com/en/about - Insights (articles): https://gimbalcube.com/en/insights - Contact: https://gimbalcube.com/en/contact ## Languages - en-US: https://gimbalcube.com/en/ - fr-FR: https://gimbalcube.com/fr/ - ja-JP: https://gimbalcube.com/ja/ ## Contact - Email: contact@gimbalcube.com ## Insights > Articles by Gimbal Cube on immersive experiences, XR/AR/VR, AI, agentic commerce, retail innovation and interactive technology. Full index: https://gimbalcube.com/en/insights/archive ### Thought Pieces & Industry Analysis > Strategic essays on where immersive technology, AI and commerce are actually heading, and what it means for brands. Section index: https://gimbalcube.com/en/insights/series/thought-pieces - [Even With AI Agents, Someone Still Has to Do It](https://gimbalcube.com/en/insights/even-with-ai-agents-someone-still-needs-to-do-it): Agentic AI collapses the cost of trying anything, but someone still has to decide what to build, judge the output, and own the result. (2026-07-27) - [Your Next Customer Isn't Human](https://gimbalcube.com/en/insights/your-next-customer-isnt-human): AI agents are about to start shopping on your customers' behalf. What agentic commerce means for product data, brand presence, and conversion. (2026-07-09) - [The XR Split, 6 Months Later](https://gimbalcube.com/en/insights/the-xr-split-6-months-later): XR shipments grew 44% in 2025 while VR headsets fell 14%. Why 'smart glasses' is really three products, and what the split means for brands. (2026-07-02) - [The Pop-Up Store is a Swiss Army Knife…](https://gimbalcube.com/en/insights/the-pop-up-store-is-a-swiss-army): A pop-up store is not just a temporary shop. Eight distinct functions it can serve, and how a digital experience layer sharpens every one of them. (2026-03-18) - [Retail Strategy Tips for 2026](https://gimbalcube.com/en/insights/retail-strategy-tips-for-2026): Five principles for retail strategy in 2026, drawn from Vogue Business and our own store projects: the shops that win make people feel something. (2026-02-24) - [Leveraging The XR Industry Split](https://gimbalcube.com/en/insights/leveraging-the-xr-industry-split): Snap spins out its AR glasses as Specs Inc and Google partners with XREAL on Project Aura: how to navigate the 2026 XR rationalization. (2026-02-11) - [The Apps Are Dead, Long Live the Apps!](https://gimbalcube.com/en/insights/the-apps-are-dead-long-live-the-apps): Coding agents now build working apps in minutes. What happens to the app store model when software becomes personal, disposable and generated on demand. (2026-02-03) - [Meta’s XR Layoffs: A Hard Rationalization?](https://gimbalcube.com/en/insights/metas-xr-layoffs-a-hard-rationalization): Meta cuts 10% of Reality Labs and everyone declares VR dead. What the layoffs actually signal about the metaverse and the XR business landscape. (2026-01-20) - [The Impact of AI-Based Content Generation](https://gimbalcube.com/en/insights/the-impact-of-ai-based-content-generation): How GPT-3, DALL-E 2, Midjourney and Stable Diffusion change text, image and voice production, and what that shift means for creative industries. (2022-09-02) ### XR Commandments > A series of hard-won principles for building immersive experiences that work. Section index: https://gimbalcube.com/en/insights/series/xr-commandments - [XR Commandment #7 - Use the Space, Not Just the Screen](https://gimbalcube.com/en/insights/xr-commandment-7-use-the-space): Designing XR for depth and motion: spatialize the interface, encourage movement, and four principles that keep a headset experience from feeling flat. (2025-07-30) - [XR Commandment #9 - Context, Not Just Content](https://gimbalcube.com/en/insights/xr-commandment-9-context-not-just-content): Sunlight, darkness and congested 5G can sink a flawless XR activation. Four principles for designing around real-world context and testing on site. (2025-07-23) - [XR Commandment #8 - Engage All the Senses](https://gimbalcube.com/en/insights/xr-commandment-8-engage-all-senses): Visuals alone do not create immersion. Why audio is decisive, and how touch, scent and physical props raise the impact of an XR activation. (2025-07-14) - [XR Commandment #4 - Make It Feel Like Magic](https://gimbalcube.com/en/insights/xr-commandment-4-make-it-feel-like-magic): Perceived value must beat perceived friction: how loading times, AR detection and VR controls decide whether an audience stays or walks away. (2025-07-07) - [XR Commandment #1 - Deliver Real Value, Not Tech Hype](https://gimbalcube.com/en/insights/xr-commandment-1-deliver-real-value): XR adds friction: downloads, headsets, unfamiliar interfaces. If the value behind the technology is not obvious, users will not accept the trade. (2025-06-11) - [XR Commandment #2 - Know Your Goals and Track Them](https://gimbalcube.com/en/insights/xr-commandment-2-know-your-goals): Why XR activations should be measured like any other campaign: hidden polls, in-experience choices, and the audience data an immersive activation can capture. (2025-06-05) - [XR Commandment #5 - Don't Forget Social Sharing](https://gimbalcube.com/en/insights/xr-commandment-5-social-sharing): If users can't share it, they will forget it. Why shareable assets belong in the campaign design from day one instead of bolted on after the build. (2025-05-12) - [XR Commandment #3 - Make It Simple and Accessible](https://gimbalcube.com/en/insights/xr-commandment-3-make-it-simple): XR projects are assumed to be complex and expensive. Why one-step experiences often deliver more value, and how to keep an activation accessible. (2025-04-21) - [XR Commandment #6 - Don't Just Replicate Reality](https://gimbalcube.com/en/insights/xr-commandment-6-dont-replicate-reality): Why replicating your real store in VR produces a poor experience, and how imagination and impossible spaces make far better virtual environments. (2025-04-14) - [XR Commandment #10 - Don't Make Your Users Sick](https://gimbalcube.com/en/insights/xr-commandment-10-dont-make-users-sick): Comfort decides whether an XR experience succeeds. What Apple's 180-degree 8K Metallica film gets right, and how to test for motion sickness early. (2025-04-10) ### Projects We Liked > Close reads of standout immersive and interactive projects, and why they succeed. Section index: https://gimbalcube.com/en/insights/series/projects-we-liked - [Lacoste Gamification Strategy](https://gimbalcube.com/en/insights/lacoste-gamification-strategy): Lacoste's Roland-Garros retro game breaks down into repeatable mechanics: easy entry, rising difficulty, gated rewards, and clear incentives. (2026-06-21) - [Starbucks Japan Frappuccino Hunt Gamification](https://gimbalcube.com/en/insights/starbucks-japan-gamification): Starbucks Japan's Frappuccino Hunt looks simple but runs on scarcity, streaks and social proof. A breakdown of the behavioral engine behind it. (2026-04-08) - [Escapism: A Much-Needed Concept for Brand Experiences](https://gimbalcube.com/en/insights/escapism-a-much-needed-concept-for): What teamLab's 2.5 million annual visitors teach brands: why escapism outperforms utility when designing an immersive experience. (2026-01-26) - [Disney+, ShazamKit, and Why It Matters for You](https://gimbalcube.com/en/insights/disney-shazamkit-and-why-it-matters): Disney+ triggers an AR experience from your TV's audio using ShazamKit. How sound recognition opens a new interaction channel for creative teams. (2022-09-16) ### Digital Explorers' Diary > Our curated newsletter archive: signal-over-noise links on interactive tech, AI, XR and the metaverse. Section index: https://gimbalcube.com/en/insights/series/digital-explorers-diary - [What 'Immersive' Actually Means - Digital Explorers' Diary #66](https://gimbalcube.com/en/insights/insights-on-immersive-experiences): What 'immersive' actually means in 2024, how location-based entertainment differs from the buzzword, and how audiences really perceive these venues. (2024-08-05) - ["We Build Immersive Experiences" is not a value proposition - Digital Explorers' Diary #65](https://gimbalcube.com/en/insights/we-build-immersive-experiences-is): 'We build immersive experiences' describes what you do, not why anyone should care. How to turn a technical capability into a real value proposition. (2024-04-18) - [Compelling Brand Experiences On Apple Vision Pro - Digital Explorers' Diary #64](https://gimbalcube.com/en/insights/compelling-brand-experiences-on-apple): What makes a brand experience worth building on Apple Vision Pro, plus AR contact lenses, Google's AI announcements, and haptic gloves. (2024-03-19) - [A Story of Future Technologies - Digital Explorers' Diary #63](https://gimbalcube.com/en/insights/a-story-of-future-technologies-digital): A near-future story of ambient technology, plus the psychological effects of passthrough headsets, voice as an interface, and the end of Windows Mixed Reality. (2024-02-19) - [Metaverse: The Future Social Network - Digital Explorers' Diary #62](https://gimbalcube.com/en/insights/metaverse-the-future-social-network): Disney's $1.5 billion stake in Epic Games and what it signals about the future of social media, plus a summary of the first Apple Vision Pro reviews. (2024-02-12) - [Vision Pro and Apple’s Strategy - Digital Explorers' Diary #61](https://gimbalcube.com/en/insights/vision-pro-and-apples-strategy-digital): Why Apple's Vision Pro marketing is a positioning masterclass, plus the Visual Turing Test and Asgard's Wrath 2, a genuine triple-A VR game. (2024-02-04) - [Game Theory and the OpenAI Drama - Digital Explorers' Diary #60](https://gimbalcube.com/en/insights/digital-explorers-diary-60): Game theory applied to the OpenAI boardroom drama, plus Apple Vision Pro updates, virtual meetings in Microsoft Teams, and Meta’s Butterscotch prototype. (2023-11-20) - [Making Immersive Experiences Worth It - Digital Explorers' Diary #59](https://gimbalcube.com/en/insights/digital-explorers-diary-59): How to make immersive experiences genuinely worth doing, plus Humane's AI device, the Meta-Tencent deal, Samsung's headset, and AI in Lens Studio. (2023-11-13) - [Why You Need a Mixed Reality Strategy - Digital Explorers' Diary #58](https://gimbalcube.com/en/insights/digital-explorers-diary-58): Why your organization needs a mixed reality strategy, plus Snapchat's Louvre partnership, how Gen Z uses virtual platforms, and AI-generated 3D objects. (2023-11-06) - [Start Small With Immersive Experiences - Digital Explorers' Diary #57](https://gimbalcube.com/en/insights/digital-explorers-diary-57): Start small when adding immersive experiences to your strategy, plus Snapchat closing its enterprise arm, AI ad targeting, and Quest 3 body tracking. (2023-10-09) - [How Brands Advertise in the Metaverse - Digital Explorers' Diary #56](https://gimbalcube.com/en/insights/digital-explorers-diary-56): How brands actually advertise in the metaverse, plus Meta Connect news: the Quest 3, Ray-Ban smart glasses, and photorealistic avatars. (2023-10-02) - [Sell the Benefits, Not the Technology - Digital Explorers' Diary #55](https://gimbalcube.com/en/insights/digital-explorers-diary-55): Sell the benefits, not the technology, when pitching interactive experiences. Plus Unity's pricing backlash, the Niantic-Capcom game, and Apple news. (2023-09-18) - [Roblox and the Metaverse's Real Future - Digital Explorers' Diary #54](https://gimbalcube.com/en/insights/digital-explorers-diary-54): Why Roblox and similar platforms are the metaverse's real future, plus Nintendo VR rumors, Meta's AI privacy work, and AR e-commerce conversion data. (2023-09-11) - [Five Overlooked Uses for Smartphones - Digital Explorers' Diary #53](https://gimbalcube.com/en/insights/digital-explorers-diary-53): Five overlooked ways to use smartphones in experience design, plus first Apple Vision Pro feedback, Horizon on mobile, and OpenAI buying a game studio. (2023-08-29) - [One Year of Weekly Writing - Digital Explorers' Diary #52](https://gimbalcube.com/en/insights/digital-explorers-diary-52): One year of the Digital Explorers’ Diary: what 53 weekly issues taught me about consistency, time-blocking, and tracking the immersive industry. (2023-08-22) - [Build on Platforms, Not Standalone Apps - Digital Explorers' Diary #51](https://gimbalcube.com/en/insights/digital-explorers-diary-51): Why building on existing platforms beats standalone apps for AR and VR, plus Samsung headset rumors, VR in education, and privacy risks in headsets. (2023-08-14) - [The Immersive Industry Roundup - Digital Explorers' Diary #50](https://gimbalcube.com/en/insights/digital-explorers-diary-50): Immersive industry roundup: VR as an anorexia treatment, Augment Therapy's AR rehabilitation games, and a VR animation on show in Tokyo. (2023-08-08) - [Staying Relevant to Younger Audiences - Digital Explorers' Diary #49](https://gimbalcube.com/en/insights/digital-explorers-diary-49): Staying relevant to younger audiences through digital experiences, plus mixed reality for Parkinson's patients, X's ad revenue share, and Meta's game push. (2023-07-31) - [Designing for Virtual Environments - Digital Explorers' Diary #48](https://gimbalcube.com/en/insights/digital-explorers-diary-48): How to design experiences for virtual environments, plus Meta's open-source Llama 2, ChatGPT and productivity, and Maybelline's virtual makeup in Teams. (2023-07-24) - [The Ethics of Brain-Computer Interfaces - Digital Explorers' Diary #47](https://gimbalcube.com/en/insights/digital-explorers-diary-47): The ethics of brain-computer interfaces, plus Adobe's new AI tools, Elon Musk's x.ai, Roblox arriving on Quest, and Zoom inside Horizon Workrooms. (2023-07-17) - [Our Love-Hate Relationship With Tech - Digital Explorers' Diary #46](https://gimbalcube.com/en/insights/digital-explorers-diary-46): The love-hate relationship between people and technology, plus the Las Vegas Sphere, apple-picking drones, and augmented live streams for concerts. (2023-07-10) - [Reinvent Yourself, Every Time - Digital Explorers' Diary #45](https://gimbalcube.com/en/insights/digital-explorers-diary-45): Why repeating a winning creative formula backfires, plus Meta's avatar motion reconstruction, Apple Vision Pro accessories, and AI rules in game studios. (2023-07-03) - [Designing Meaningful Experiences - Digital Explorers' Diary #44](https://gimbalcube.com/en/insights/digital-explorers-diary-44): Five principles for designing meaningful experiences, plus stealing a key from a device's power LED, AR ads in Pokemon Go, and blockchain for AI agents. (2023-06-26) - [Assessing the AI Bubble - Digital Explorers' Diary #43](https://gimbalcube.com/en/insights/digital-explorers-diary-43): Assessing the 2023 AI bubble after the EU AI Act vote, plus the LVMH-Epic Games partnership, Google's AI garment try-on and the metaverse's climate impact. (2023-06-21) - [Against Blind Techno-Optimism - Digital Explorers' Diary #42](https://gimbalcube.com/en/insights/digital-explorers-diary-42): An argument against blind techno-optimism, plus Lenovo's XR headset, the Invisible AI motion capture tool, and fresh Apple Vision Pro insights. (2023-06-12) - [Apple Vision Pro Positioning - Digital Explorers' Diary #41](https://gimbalcube.com/en/insights/digital-explorers-diary-41): The Apple Vision Pro as a product positioning masterclass, Meta's Quest 3 announcement, and the week's news on the risks of AI. (2023-06-06) - [AI Regulation Is Coming - Digital Explorers' Diary #40](https://gimbalcube.com/en/insights/digital-explorers-diary-40): AI regulation is coming and it will reach your business, plus the Meta Quest 3, Adobe Firefly, France's influencer rules, and AI 'chats' with the dead. (2023-05-31) - [The End of Screens - Digital Explorers' Diary #39](https://gimbalcube.com/en/insights/digital-explorers-diary-39): Why screens may disappear as headsets mature, plus the ChatGPT iOS app, TikTok's fund for AR creators, and Meta's talks with Magic Leap. (2023-05-22) - [The Wrong Question About AI - Digital Explorers' Diary #38](https://gimbalcube.com/en/insights/digital-explorers-diary-38): Why 'is AI smart or stupid' is the wrong question, plus Google's location AR API, Amazon Everywhere, Niantic's Peridot, and lightweight VR gloves. (2023-05-16) - [Spotting Misleading Tech Statistics - Tech Insiders News, May 2023](https://gimbalcube.com/en/insights/tech-insiders-news-may-9-2023): How to spot misleading statistics in tech research, plus Meta's AR ads in Reels, the Gorillaz AR concert, AI data poisoning, and Apple fitness rumors. (2023-05-08) - [How to Stay on Top of Innovation - Tech Insiders News, May 2023](https://gimbalcube.com/en/insights/tech-insiders-news-may-2nd-2023): How to stay on top of innovation without drowning in feeds, plus AR social commerce research, IKEA's AR catalog, Zalando try-on and AI-generated songs. (2023-05-01) - [Why AI Is Not the Next Television - Tech Insiders News, April 2023](https://gimbalcube.com/en/insights/tech-insiders-news-april-25th-2023): Why comparing AI to the arrival of television is a flawed argument, plus GPU access in Chrome, Snapchat's AR mirrors, and AR-enabled physical objects. (2023-04-24) - [Movies in the Metaverse - Tech Insiders News, April 2023](https://gimbalcube.com/en/insights/tech-insiders-news-april-17th-2023): How metaverse movies could reinvent entertainment, plus Elon Musk's x.ai, the rise of autonomous AI agents, and a new VR headset. (2023-04-17) - [AI's Polarization Moment - Tech Insiders News, April 2023](https://gimbalcube.com/en/insights/tech-insiders-news-april-10th-2023): Why the AI debate is polarizing society the way COVID did, plus VRChat's arrival on mobile and Meta's newly detailed AI roadmap. (2023-04-10) - [OpenAI Plugins Change ChatGPT - Tech Insiders News, March 2023](https://gimbalcube.com/en/insights/tech-insiders-news-march-28th-2023): OpenAI's plugins give ChatGPT eyes and hands, a bigger shift than GPT-4, plus the Nvidia-Microsoft partnership and Snapchat's AR commerce push. (2023-03-27) - [3% of Metaverse Users Wear a Headset - Tech Insiders News, March 2023](https://gimbalcube.com/en/insights/tech-insiders-news-march-21st-2023): Only 3% of metaverse users arrive through a headset, and why that number makes sense, plus the week's AI news and Nvidia's GTC announcements. (2023-03-20) - [The Japan Metaverse Economic Zone - Tech Insiders News, March 2023](https://gimbalcube.com/en/insights/tech-insiders-news-march-14th-2023): Japanese companies form the Japan Metaverse Economic Zone to build shared open infrastructure, plus the escalating AI race and a note for Women’s Day. (2023-03-13) - [Xiaomi's Wireless AR Glasses - Tech Insiders News, March 2023](https://gimbalcube.com/en/insights/tech-insiders-news-march-7th-2023): Xiaomi’s wireless AR glasses and how true AR differs from headsets, plus the ChatGPT API, the AI risk debate, and contributing to open source. (2023-03-06) - [Tencent Rethinks Its VR Strategy - Tech Insiders News, February 2023](https://gimbalcube.com/en/insights/tech-insiders-news-february-28th): Tencent rethinks its VR hardware strategy as ByteDance's Pico climbs, and why that is not proof the VR market is shrinking. Plus values in technology. (2023-02-27) - [PlayStation VR2 Arrives - Tech Insiders News, February 2023](https://gimbalcube.com/en/insights/tech-insiders-news-february-21st): PlayStation VR2 arrives and Bigscreen unveils the smallest VR headset yet, plus why interoperability matters and growing AI alignment concerns. (2023-02-20) - [Cloud Streaming Comes to XR - Tech Insiders News, February 2023](https://gimbalcube.com/en/insights/tech-insiders-news-february-14th): Cloud streaming reaches XR with Google's Immersive Stream and Mawari's $20M raise, plus the Microsoft-Google race for conversational search. (2023-02-13) - [Opus AI's Text-to-Game Platform - Tech Insiders News, February 2023](https://gimbalcube.com/en/insights/tech-insiders-news-february-7th-2023): Opus AI's text-to-game platform and what it means for user-built worlds, plus Microsoft news, a mixed reality alliance, and a practical ChatGPT guide. (2023-02-06) - [Apple's Reality Pro Headset Leaks - Tech Insiders News, January 2023](https://gimbalcube.com/en/insights/tech-insiders-news-january-31st-2023): Leaked details of Apple's 'Reality Pro' headset, from Siri input to the external battery, plus AI video replacement and clever uses of XR. (2023-01-30) - [Layoffs and Google's AI Panic - Tech Insiders News, January 2023](https://gimbalcube.com/en/insights/tech-insiders-news-january-24th-2023): Microsoft's layoffs and Google's AI panic as a multi-polar trap in action, and why there is still a case for optimism about technology in 2023. (2023-01-23) - [CES 2023 Roundup - Tech Insiders News, January 2023](https://gimbalcube.com/en/insights/tech-insiders-news-january-17th-2023): CES 2023 for innovation teams: the HTC Vive XR Elite at $1,099, the state of AR glasses, and which announcements will actually reach real projects. (2023-01-16) - [Yearly Reviews Beat Resolutions - Tech Insiders News, January 2023](https://gimbalcube.com/en/insights/tech-insiders-news-january-10th-2023): Yearly reviews that work better than vague resolutions, plus a first look at CES 2023, prediction markets, and AI that lets you chat with history. (2023-01-09) - [Eight-Hour Workdays in VR - Tech Insiders News, December 2022](https://gimbalcube.com/en/insights/tech-insiders-news-december-13th): A week of eight-hour days working in VR went badly, and the design lesson behind it. Plus the Gorillaz in AR and a virtual reality food experience. (2022-12-12) - [OpenAI Releases ChatGPT - Tech Insiders News, December 2022](https://gimbalcube.com/en/insights/tech-insiders-news-december-6th-2022): OpenAI releases ChatGPT and what it really changes over GPT-3, plus Sony's latest motion capture and an augmented reality cooking experience. (2022-12-05) - [The Metaverse's Environmental Cost - Tech Insiders News, November 2022](https://gimbalcube.com/en/insights/tech-insiders-news-november-29th): Amelia Kallman on the metaverse's environmental cost and whether we can change course early, plus this week's debate on AI alignment. (2022-11-28) - [NeRF and 3D Capture - Tech Insiders News, November 2022](https://gimbalcube.com/en/insights/tech-insiders-news-november-22nd): What NeRF neural rendering changes for 3D capture, plus the Niantic-Qualcomm augmented reality partnership and two new headset announcements. (2022-11-21) - [The FTX Collapse - Tech Insiders News, November 2022](https://gimbalcube.com/en/insights/tech-insiders-news-november-15th): The FTX collapse and what it costs crypto's credibility, plus a headset designed to kill you in-game and a promising low-budget alternative. (2022-11-14) - [Mixed Reality Gaming - Tech Insiders News, November 2022](https://gimbalcube.com/en/insights/tech-insiders-news-november-8th-2022): Mixed reality gaming and 'I Expect You To Die' on Quest Pro, VR inside moving cars, and ready-made map data for browser-based games. (2022-11-07) - [Musk Buys Twitter - Tech Insiders News, October 2022](https://gimbalcube.com/en/insights/tech-insiders-news-october-31-2022): Elon Musk buys Twitter and the multi-polar trap he may be walking into, plus the AI safety debate and Burberry's move into the metaverse. (2022-10-31) - [The DALL-E API Arrives - Tech Insiders News, October 2022](https://gimbalcube.com/en/insights/tech-insiders-news-october-25th-2022): Location-based game centers evolve with better motion tracking, plus HTC and Pico headset news and the long-awaited DALL-E API from OpenAI. (2022-10-24) - [Meta Connect and the Quest Pro - Tech Insiders News, October 2022](https://gimbalcube.com/en/insights/tech-insiders-news-october-18th-2022): Meta Connect 2022 in full: the Quest Pro's specs and inward-facing cameras, and what Meta's bet means with Apple's headset approaching. (2022-10-17) - [HTC Teases a New Headset - Tech Insiders News, October 2022](https://gimbalcube.com/en/insights/tech-insiders-news-october-11th-2022): HTC teases a new VR headset and Google demos AI audio generation, plus VR eSports and a feature film shot entirely in virtual reality. (2022-10-10) - [Tesla Unveils the Optimus Robot - Tech Insiders News, October 2022](https://gimbalcube.com/en/insights/tech-insiders-news-october-7th-2022): Tesla unveils the Optimus humanoid robot, the Bruce Willis deepfake licensing story, the new Magic Leap, and a major update for location-based AR. (2022-10-06) - [Meta's Text-to-Video Generator - Tech Insiders News, October 2022](https://gimbalcube.com/en/insights/tech-insiders-news-october-4th-2022): Meta demonstrates text-to-video generation and the ownership questions it raises, plus Vogue's metaverse move and a mixed reality fencing demo. (2022-10-03) - [Walmart's Virtual Try-On - Tech Insiders News, September 2022](https://gimbalcube.com/en/insights/tech-insiders-news-september-27th): Walmart's guided-selfie virtual try-on and the returns problem it targets, plus NVIDIA's conference, the hidden labor behind AI, and OpenAI's latest. (2022-09-26) - [GPT-3 Recursion and AGI - Tech Insiders News, September 2022](https://gimbalcube.com/en/insights/tech-insiders-news-september-20th): Replit's recursive GPT-3 experiment as a step toward AGI, plus the environmental cost of the metaverse, AI-enabled stalking, and digital immortality. (2022-09-19) - [The Copilot 55% Claim - Tech Insiders News, September 2022](https://gimbalcube.com/en/insights/tech-insiders-news-september-13th): GitHub claims Copilot cuts coding time by 55%, and why to read that carefully. Plus AR car headlights, politics in the metaverse, and AI 3D creation. (2022-09-12) - [Unity to WebGL With Needle.tools - Links for Tuesday, September 2022](https://gimbalcube.com/en/insights/september-6th-2022-links-for-tuesday): Needle.tools brings Unity projects to WebGL, plus AR gaming, an AI-generated artwork winning a contest, luxury in the metaverse, and career advice. (2022-09-05)