Wecapser Arch was a consumer AR app that unlocked extra content attached to physical product packaging. We developed the iOS and Android builds for Wecapser, who held the publishing rights and the Ubisoft relationship.
For the 2015 Assassin's Creed Syndicate collector's edition, the app tracked the printed packaging as its marker and anchored a fully rendered 3D model of Jacob Frye to it. Once placed, the user could frame it against the real room, take photos and selfies, and share them.
The same app was later extended to other Ubisoft titles, including The Division and Watch Dogs 2, each with its own tracked packaging and 3D content.