HP - OMEN by HP VR

HP wanted its OMEN machines in front of shoppers at the moment they were trying an HTC Vive, so that the headset demo doubled as a demo of the PC driving it. The concept was a white room with three plinths, one per OMEN product, each holding a different power the player has to draw out with the controller.

Each product unlocks its own timed challenge, and each is built to show off a different VR interaction. The laptop gives telekinesis, where objects have to be lifted onto platforms slowly enough not to drop. The desktop tower gives control of time, where the player traces a glyph in the air to open a portal while the walls close in. The OMEN X gives raw force, where targets have to be hit while the floor disappears plate by plate. Scores go onto a leaderboard against previous visitors.

We ran production on the build, working from The UX Agency's scenario and art direction, and took on the VR interface design, where flat 2D overlays had to be replaced with UI positioned in the player's line of sight. It ran on OMEN hardware with an HTC Vive in Boulanger stores in the Paris region at the end of 2017.