Subaru - Underwater AR Photobooth

Subaru tours a 40-foot shipping container that unfolds into a hospitality space at enthusiast events, motorsports weekends, dealer openings and Subaru Love Promise events. EWI Worldwide needed an engagement to sit inside it that would tie into the Subaru Loves Pets pillar and send guests away with something to share.

Guests sit on a bench facing a monitor and a tablet. Tapping the tablet starts the camera, and on screen the water level rises past them while an AR scuba mask locks onto each face and tracks with it. Fish, sea turtles and a Subaru with its wheels flipped up swim through the background, prompts encourage guests to wave, and a five-second countdown records an animated GIF that the tablet then emails to them.

We built the application, the face tracking, the mask and reef assets, the recording and delivery pipeline, and the two interfaces: the attract loop and capture view on the main screen, and the operator and guest flow on the tablet.