Swiss Life - SwissLife Racer

Swiss Life wanted to make the warning pictogram on French medicine boxes mean something. Working with the game publisher Bulkypix, we built a racing game where you choose your medication level before the race and then drive three laps under its effects.

Level 0 is a placebo. Levels 1 to 3 apply timed impairments drawn from the side effects actually listed for each drug class: muffled hearing, delayed control response, shifting depth perception, drooping eyelids and micro-sleeps, a black vignette closing in on your peripheral vision, a permanent lens flare, and motion blur. The effects fire every 20, 15 or 10 seconds depending on the level, and the name of each one appears on screen so the player connects the sensation to the symptom. Hit the barriers enough and the damage gauge fills, the run ends, and you never reach the leaderboard.

It shipped on iOS, Android, PC and as a Facebook app, in French and English, with VR support. Leaderboards were server-backed and filtered per platform and per medication level, with a challenge mode where an event code routed scores into a private board. Sharing a run put your car back on the track as a translucent ghost for whoever followed the link.