UniCredit - UniCredit Trophy Tour AR

UniCredit sponsored the UEFA Champions League Trophy Tour, a travelling installation that took the trophy from city to city. We built the augmented reality activations for it across two seasons, in 2013 and again in 2014.

The main piece was an outdoor giant screen. Visitors appeared on it alongside professional footballers shot on green screen, with a 3D ball, a shooting game with an on-screen target, and effects reacting to the shot.

Indoors, photo booths used a depth camera to cut the visitor out of the live feed and drop them onto a Panini-style trading card, with a keepy-uppy mini-game where a virtual ball is served above the player's head and must not touch the ground. The 2014 edition moved to Kinect v2 for cleaner edges on the silhouette. The whole rig was built to travel, with a developer on site for the first installation and a single technician following the tour after that.